Cookies are small pieces of code (text files) containing information that websites save on the device used for browsing and can involve the transmission of information between the site and the device. During normal operation, thanks to cookies, the site remembers the actions and preferences set by users (for example, login, language, shopping cart compilation and other page display settings) so that it is not necessary to re-enter them on a subsequent visit or browsing from one page to another. Cookies can also provide information to other sites, which operate on behalf of Tree or in private, in accordance with what is established in the respective Privacy Information.
The user can decide independently, by changing the settings of his browser, to receive a warning each time a cookie is sent or to inhibit the use of some or all cookies. By disabling cookies, however, some of our services may not work properly and the user will not be able to access many features designed to optimize the browsing experience, including the use of the Shopping Cart. To disable or enable specific cookies, you can follow the guides provided by the developers of the individual browsers: for Google Chrome click here – for Mozilla Firefox click here – for Microsoft Internet Explorer, click here. For other browsers, consult the instructions of the respective developers. For more information on managing or disabling cookies in browsers, you can consult allaboutcookies.org.
What data we collect
During the browsing and purchasing experience, the Tree site uses various types of cookies, with different functions. Some cookies are strictly necessary for storing sessions and subsequent visits, others allow improving the performance of the site. During purchases and registration of an Account, it is also possible that the following personal information is collected, which is knowingly communicated by users:
name and surname
contact information, including email addresses
demographic information such as postcode, preferences and interests
other information relevant to market research and offers
For a detailed overview, you can refer to the List of Cookies used on the site.
What we do with the information we collect
Some of the information collected is necessary for the normal procedure for acquiring orders and for delivering the ordered goods. Others are useful for providing users with a better browsing experience. In particular, cookies are useful for the following reasons:
Data processing for internal and statistical use.
Data processing to improve our products and consumer services.
Any use for promotional purposes, where relevant, for sending periodic offers, newsletters, special promotions or other communications via email that may be deemed of interest to the user.
Possible use for market research via email, telephone or fax. The information we collect may be used to customize the browsing experience on the site based on the interests of the user.
Tree pays the utmost attention to make sure that the information provided by users is stored and managed in a secure way. In order to prevent unauthorized access or decryption, we have put in place appropriate IT, electronic and managerial procedures aimed at safeguarding and securing the information we collect online.
Links to other websites
Most web browsers automatically accept cookies, but you can always change your browser settings to decline the use of some cookies. It is good to know that this could render certain functions of the Tree Site unusable. Each user also has the right to choose whether to limit access to online collection and use of his personal data, in the following ways:
when you are asked to fill in a form, you can check if there is an option that inhibits the use of any information collected for marketing purposes
even if you have previously agreed to use your data for direct marketing actions, you can always change your mind at any time, requesting a change in writing or sending an email to: firstname.lastname@example.org. Tree does not sell to third parties, does not distribute or transfer the personal information collected in its databases to third parties, except for those cases in which users have given their consent or there is no official request from the authorities.
If you believe that any information that concerns you is incorrect or incomplete, send us an email indicating which data to correct, using the address indicated above. We will act promptly to rectify the data.
During the browsing experience, third-party companies also use specific cookies through this site, collecting data, including IP addresses of the accesses, for the following purposes:
provide Tree with navigation data statistics
analyze how users use the site
compile reports on site activities
track the number of anonymous users
guarantee the safety of shopping carts and transactions.